Social Media Platforms are a popular and valuable marketing tool for many reasons. One in five web page views in the United States occurs on Facebook. Five new social media profiles are created every second. The average time spent using Facebook is in 20 minute increments. These few statistics imply that there is exponential opportunity for businesses to advertise and market. The trick is to find your target audience and engage them with what you can offer. Here are 5 awesome tips to enhance your social media presence:
1. Audience Insight. Who are you trying to reach? What are they into?
Visit https://www.facebook.com/ads/audience_insights for detailed information regarding the type of audience your business is seeking. This helpful Facebook business tool is especially effective when creating promotions and campaigns. It can narrow down your target audience by profession, gender, or within a certain mile radius. You can also explore what other business pages your target audience is interacting with. This is a useful tool to gain insight and knowledge of your potential customer base.
2. Posting Times. When are people more likely to interact with your page?
This can be a complex topic because the time frame of when social media platforms have the most traffic fluctuates. This is why I suggest every three months or so doing a simple google search on the current most popular times to post. However, the general rule is between 12:00pm – 3:00pm Monday thru Friday.
3. Interesting Content!
Confused on what to post for your industry? Look at what competitors with a successful following are doing! This can spark creativity if you are drawing a blank on what to post. Avoid posting only sales type of verbiage. Interact, ask questions, post interesting facts, or useful information about your profession. The more variety, the less stagnant. Take time to curate content and avoid posting quickly thrown together posts. Quality over quantity will convey that you are an established business with intent. And most of all, avoid posting spam like content, it will result in unfollows.
4. Choose a platform to dominate and limit it to 3.
What is better suited for your company? Instagram? Facebook? Twitter? LinkedIn? Limit it to 3! This is important because it goes along with the quality over quantity theme. Unless you have a dedicated marketing and advertising department, limiting your social media presence to 3 will allow you to have time to curate great content.
5. Great Photography will make a world of difference!
When a potential follower initially interacts with your page, the first thing to stand out no matter what condition your page is in are the photos. The photographs on your page will represent your company. If your photography is mediocre….one might perceive your company as “just another business.” Make your photography stand out and represent why you are a valuable business. Plus, there are plenty of great photo editing apps that are super user friendly on apple and android app stores!
While these tips are great, sometimes it is hard to add another task to your workload. Please remember, here at Creve Coeur Workspace we are able to assist you with various administrative tasks. These tasks can include curating content for you social media, or even posting for you. We want you to succeed and we will contribute in any way possible. We strive to adapt to your needs to enable success in your profession. Please contact us for more information!