In the business world it is easy to overlook and not fully realize overused and standardized terms, such as the word goals. Goals help achieve success and fuel motivation. Yet, the hustle and bustle of working long hours combined with a long list of tasks and responsibilities can create a distraction from the bigger perspective. What exactly are you trying to achieve? If someone you admire in your industry came up to you today and asked, what are the goals you have for your business? Could you answer promptly?
GOALS: WHY YOU NEED THEM
Goals assist us by unveiling the obstacles in our way. Realizing your goal will bring forth the necessary actions to take to achieve success. This mindful act of setting an intention fuels motivation and results in efficient productivity. It is always easier said than done if your goal is not as apparent. Sometimes this can mean that your passion is gone or you have been overworked. If this is the case, take care of yourself, seek inspiration, and take action. In either scenario, take a moment and consider where you want your business to be in the short term and long term.
OBJECTIVES = ACTIONS
Objectives are often confused with goals. Goals are differentiated by understanding it as the end result, or the desired destination. While objectives are understood as the necessary actions to take to accomplish your goal. Actions that are founded out of intention are far more effective than actions that are on a whim. When taking time to view the bigger perspective, it becomes apparent what important steps to take to ensure success. Whether that means creating new policies, implementing new procedures, re-training employees, hiring additional crew, or simply putting forth more effort into effective communication, these actions will inch you closer to your goal.
Overall, goals and objectives are more than just standard terms. They are important opportunities to reflect in your personal or professional life. Allow yourself to step back and view the bigger perspective. What do you want for your business? Where do you want to be?